In Snyder’s Watchmen, transmedia storytelling is mainly used to support the alternate world of the graphic novel, providing fake documents, newspaper headlines and magazine covers that confirm the events in the graphic novel and the film. Actually, a considerable part of this fictitious material is already present in the graphic novel; thus, instead of constructing new narrative details, film producers simply provided them in other media.
The website domain The New Frontiersman was created with a link to the newspaper’s profile on Flickr electronic photo album, with dozens of posters, magazine covers and newspaper pages that appear in the graphic novel, but are not seen in the film with great detail.
At the New Frontiersman newspaper web domain, there is also the link to four videos, to which the graphic novel does not make any reference. They are a TV program on world politics, talking about the decisive role of Dr. Manhattan in the American victory in Vietnam; a government institutional video explaining the Keene Act and warning people against masked heroes; a program on Veidt Music Network imitating the MTV style; and a news report program aired on March 11th, 1970, looking back at ten years since the existence of Dr. Manhattan. Here, again, the main purpose of these videos is to support the fictitious world of Watchmen.
Another remarkable transmedia storytelling strategy in the film franchise is carried out by video games. The fan has the opportunity to interact with superheroes in situations that are transmedia extensions of the main work’s narrative. In the online “Minutemen Arcade”, Snyder and his team produce an old-fashioned style video game designed as the arcade 8-bit video games from the eighties. The fan is able to choose between characters Silk Spectre I and Nite Owl I to fight against their archenemy Moloch and his gang in 1942
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